{"id":581,"date":"2026-01-09T03:51:59","date_gmt":"2026-01-09T03:51:59","guid":{"rendered":"https:\/\/upvalue.my\/demo\/shmah\/?p=581"},"modified":"2026-01-20T05:22:32","modified_gmt":"2026-01-20T05:22:32","slug":"intangible-assets","status":"publish","type":"post","link":"https:\/\/upvalue.my\/demo\/shmah\/intangible-assets\/","title":{"rendered":"Intangible Assets"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"940\" height=\"788\" data-id=\"583\" src=\"https:\/\/upvalue.my\/demo\/shmah\/wp-content\/uploads\/2026\/01\/intangible1.png\" alt=\"\" class=\"wp-image-583\" srcset=\"https:\/\/upvalue.my\/demo\/shmah\/wp-content\/uploads\/2026\/01\/intangible1.png 940w, https:\/\/upvalue.my\/demo\/shmah\/wp-content\/uploads\/2026\/01\/intangible1-300x251.png 300w, https:\/\/upvalue.my\/demo\/shmah\/wp-content\/uploads\/2026\/01\/intangible1-768x644.png 768w\" sizes=\"(max-width: 940px) 100vw, 940px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"940\" height=\"788\" data-id=\"584\" src=\"https:\/\/upvalue.my\/demo\/shmah\/wp-content\/uploads\/2026\/01\/intangible2.png\" alt=\"\" class=\"wp-image-584\" srcset=\"https:\/\/upvalue.my\/demo\/shmah\/wp-content\/uploads\/2026\/01\/intangible2.png 940w, https:\/\/upvalue.my\/demo\/shmah\/wp-content\/uploads\/2026\/01\/intangible2-300x251.png 300w, https:\/\/upvalue.my\/demo\/shmah\/wp-content\/uploads\/2026\/01\/intangible2-768x644.png 768w\" sizes=\"(max-width: 940px) 100vw, 940px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"940\" height=\"788\" data-id=\"586\" src=\"https:\/\/upvalue.my\/demo\/shmah\/wp-content\/uploads\/2026\/01\/intangible3.png\" alt=\"\" class=\"wp-image-586\" srcset=\"https:\/\/upvalue.my\/demo\/shmah\/wp-content\/uploads\/2026\/01\/intangible3.png 940w, https:\/\/upvalue.my\/demo\/shmah\/wp-content\/uploads\/2026\/01\/intangible3-300x251.png 300w, https:\/\/upvalue.my\/demo\/shmah\/wp-content\/uploads\/2026\/01\/intangible3-768x644.png 768w\" sizes=\"(max-width: 940px) 100vw, 940px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"940\" height=\"788\" data-id=\"588\" src=\"https:\/\/upvalue.my\/demo\/shmah\/wp-content\/uploads\/2026\/01\/intangible4.png\" alt=\"\" class=\"wp-image-588\" srcset=\"https:\/\/upvalue.my\/demo\/shmah\/wp-content\/uploads\/2026\/01\/intangible4.png 940w, https:\/\/upvalue.my\/demo\/shmah\/wp-content\/uploads\/2026\/01\/intangible4-300x251.png 300w, https:\/\/upvalue.my\/demo\/shmah\/wp-content\/uploads\/2026\/01\/intangible4-768x644.png 768w\" sizes=\"(max-width: 940px) 100vw, 940px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"940\" height=\"788\" data-id=\"585\" src=\"https:\/\/upvalue.my\/demo\/shmah\/wp-content\/uploads\/2026\/01\/intangible5.png\" alt=\"\" class=\"wp-image-585\" srcset=\"https:\/\/upvalue.my\/demo\/shmah\/wp-content\/uploads\/2026\/01\/intangible5.png 940w, https:\/\/upvalue.my\/demo\/shmah\/wp-content\/uploads\/2026\/01\/intangible5-300x251.png 300w, https:\/\/upvalue.my\/demo\/shmah\/wp-content\/uploads\/2026\/01\/intangible5-768x644.png 768w\" sizes=\"(max-width: 940px) 100vw, 940px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"940\" height=\"788\" data-id=\"587\" src=\"https:\/\/upvalue.my\/demo\/shmah\/wp-content\/uploads\/2026\/01\/intangible6.png\" alt=\"\" class=\"wp-image-587\" srcset=\"https:\/\/upvalue.my\/demo\/shmah\/wp-content\/uploads\/2026\/01\/intangible6.png 940w, https:\/\/upvalue.my\/demo\/shmah\/wp-content\/uploads\/2026\/01\/intangible6-300x251.png 300w, https:\/\/upvalue.my\/demo\/shmah\/wp-content\/uploads\/2026\/01\/intangible6-768x644.png 768w\" sizes=\"(max-width: 940px) 100vw, 940px\" \/><\/figure>\n<\/figure>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><strong>Intangible Assets<\/strong><br><br><strong><em>1.&nbsp; What are intangible assets?<\/em><\/strong><br>@Intangible assets are identifiable non-monetary assets without physical form.<br>@Their existence is recorded through legal documents.<br>@The company has control over these assets.<br>@They are expected to generate economic benefits in the future.<br><br><em><strong>2.&nbsp;The company&#8217;s intangible assets include:<\/strong><\/em><\/p>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\"><strong>A.<\/strong>&nbsp;Patent &#8211; A proprietary right granted to the inventor or creator of an invention within a statutory period.<br><strong>B.<\/strong>&nbsp;Goodwill &#8211; An intangible asset generated when a buyer acquires an existing business.<br><strong>C.<\/strong>&nbsp;Copyright &#8211; A form of intellectual property that grants the owner exclusive rights to creative works for a limited time.<br><strong>D.<\/strong>Trademark &#8211; A recognizable sign, symbol, or expression identifying a product, service, or individual or business entity associated with it.<br><em><strong>i.<\/strong><\/em>&nbsp;Trademark (TM) &#8211; Indicates that a trademark is in the application process and does not have legal protection yet.<br><em><strong>ii.<\/strong><\/em>&nbsp;Registered (R) &#8211; Indicates that a trademark has been registered and enjoys legal protection.<br><strong>E.<\/strong>&nbsp;Franchise &#8211; A contractual agreement allowing the franchisee to use the franchisor&#8217;s name, trademark, proprietary technology, products, and operational expertise for a fee.<br><strong>F.<\/strong>&nbsp;Brand &#8211; The identifying symbol, logo, slogan, or value proposition of a company&#8217;s products or services.<br><strong>G.<\/strong>&nbsp;Customer Data &#8211; All personal, behavioral, and demographic information collected from a customer base.<br><strong>H.<\/strong>&nbsp;Proprietary Software &#8211; A permission granted by the software publisher or other entity to allow certain rights to use, modify, share modifications, or share the software, restricting the user&#8217;s freedom to use the software.<br>&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Common accounting issue:<\/strong>&nbsp;Research expenses cannot be capitalized. This is because research expenses occur at the beginning of a period, making it difficult to predict whether there will be economic benefits in the future.<strong>*<\/strong><em>Any expenses incurred during the research phase will be recognized as expenses and recorded in the income statement.<\/em><strong>*<\/strong><\/td><\/tr><\/tbody><\/table><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Intangible Assets 1.&nbsp; What are intangible assets?@Intangible assets are identifiable non-monetary assets without physical form.@Their existence is recorded through legal documents.@The company has control over these assets.@They are expected to generate economic benefits in the future. 2.&nbsp;The company&#8217;s intangible assets include: A.&nbsp;Patent &#8211; A proprietary right granted to the inventor or creator of an invention [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":582,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_joinchat":[],"footnotes":""},"categories":[15,19],"tags":[],"class_list":["post-581","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-accounting-knowledge","category-view-all"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Intangible Assets - Accountancy Firm Johor Bahru (JB), Corporate Secretarial Adda Heights, Payroll Outsourcing Malaysia ~ SH MAH &amp; ASSOCIATES<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/upvalue.my\/demo\/shmah\/intangible-assets\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Intangible Assets - Accountancy Firm Johor Bahru (JB), Corporate Secretarial Adda Heights, Payroll Outsourcing Malaysia ~ SH MAH &amp; ASSOCIATES\" \/>\n<meta property=\"og:description\" content=\"Intangible Assets 1.&nbsp; What are intangible assets?@Intangible assets are identifiable non-monetary assets without physical form.@Their existence is recorded through legal documents.@The company has control over these assets.@They are expected to generate economic benefits in the future. 2.&nbsp;The company&#8217;s intangible assets include: A.&nbsp;Patent &#8211; A proprietary right granted to the inventor or creator of an invention [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/upvalue.my\/demo\/shmah\/intangible-assets\/\" \/>\n<meta property=\"og:site_name\" content=\"Accountancy Firm Johor Bahru (JB), Corporate Secretarial Adda Heights, Payroll Outsourcing Malaysia ~ SH MAH &amp; ASSOCIATES\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-09T03:51:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-20T05:22:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/upvalue.my\/demo\/shmah\/wp-content\/uploads\/2026\/01\/intangible.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"940\" \/>\n\t<meta property=\"og:image:height\" content=\"788\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"webmaster\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"webmaster\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/upvalue.my\/demo\/shmah\/intangible-assets\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/upvalue.my\/demo\/shmah\/intangible-assets\/\"},\"author\":{\"name\":\"webmaster\",\"@id\":\"https:\/\/upvalue.my\/demo\/shmah\/#\/schema\/person\/f22d1621c1c21c206bd42da5e358c7d4\"},\"headline\":\"Intangible Assets\",\"datePublished\":\"2026-01-09T03:51:59+00:00\",\"dateModified\":\"2026-01-20T05:22:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/upvalue.my\/demo\/shmah\/intangible-assets\/\"},\"wordCount\":316,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/upvalue.my\/demo\/shmah\/#organization\"},\"image\":{\"@id\":\"https:\/\/upvalue.my\/demo\/shmah\/intangible-assets\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/upvalue.my\/demo\/shmah\/wp-content\/uploads\/2026\/01\/intangible.webp\",\"articleSection\":[\"Accounting Knowledge\",\"View All\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/upvalue.my\/demo\/shmah\/intangible-assets\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/upvalue.my\/demo\/shmah\/intangible-assets\/\",\"url\":\"https:\/\/upvalue.my\/demo\/shmah\/intangible-assets\/\",\"name\":\"Intangible Assets - Accountancy Firm Johor Bahru (JB), Corporate Secretarial Adda Heights, Payroll Outsourcing Malaysia ~ SH MAH &amp; ASSOCIATES\",\"isPartOf\":{\"@id\":\"https:\/\/upvalue.my\/demo\/shmah\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/upvalue.my\/demo\/shmah\/intangible-assets\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/upvalue.my\/demo\/shmah\/intangible-assets\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/upvalue.my\/demo\/shmah\/wp-content\/uploads\/2026\/01\/intangible.webp\",\"datePublished\":\"2026-01-09T03:51:59+00:00\",\"dateModified\":\"2026-01-20T05:22:32+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/upvalue.my\/demo\/shmah\/intangible-assets\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/upvalue.my\/demo\/shmah\/intangible-assets\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/upvalue.my\/demo\/shmah\/intangible-assets\/#primaryimage\",\"url\":\"https:\/\/upvalue.my\/demo\/shmah\/wp-content\/uploads\/2026\/01\/intangible.webp\",\"contentUrl\":\"https:\/\/upvalue.my\/demo\/shmah\/wp-content\/uploads\/2026\/01\/intangible.webp\",\"width\":940,\"height\":788},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/upvalue.my\/demo\/shmah\/intangible-assets\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/upvalue.my\/demo\/shmah\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Accounting Knowledge\",\"item\":\"https:\/\/upvalue.my\/demo\/shmah\/category\/accounting-knowledge\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Intangible Assets\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/upvalue.my\/demo\/shmah\/#website\",\"url\":\"https:\/\/upvalue.my\/demo\/shmah\/\",\"name\":\"Accountancy Firm Johor Bahru (JB), Corporate Secretarial Adda Heights, Payroll Outsourcing Malaysia ~ SH MAH & ASSOCIATES\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/upvalue.my\/demo\/shmah\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/upvalue.my\/demo\/shmah\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/upvalue.my\/demo\/shmah\/#organization\",\"name\":\"Accountancy Firm Johor Bahru (JB), Corporate Secretarial Adda Heights, Payroll Outsourcing Malaysia ~ SH MAH & ASSOCIATES\",\"url\":\"https:\/\/upvalue.my\/demo\/shmah\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/upvalue.my\/demo\/shmah\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/upvalue.my\/demo\/shmah\/wp-content\/uploads\/2026\/01\/cropped-1700290787300x300-logo.png\",\"contentUrl\":\"https:\/\/upvalue.my\/demo\/shmah\/wp-content\/uploads\/2026\/01\/cropped-1700290787300x300-logo.png\",\"width\":300,\"height\":171,\"caption\":\"Accountancy Firm Johor Bahru (JB), Corporate Secretarial Adda Heights, Payroll Outsourcing Malaysia ~ SH MAH & ASSOCIATES\"},\"image\":{\"@id\":\"https:\/\/upvalue.my\/demo\/shmah\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/upvalue.my\/demo\/shmah\/#\/schema\/person\/f22d1621c1c21c206bd42da5e358c7d4\",\"name\":\"webmaster\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/upvalue.my\/demo\/shmah\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/46831214c7af8703315f965aa28633f274cd5a8fe5f99bdfd18ce1ae683e8479?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/46831214c7af8703315f965aa28633f274cd5a8fe5f99bdfd18ce1ae683e8479?s=96&d=mm&r=g\",\"caption\":\"webmaster\"},\"sameAs\":[\"https:\/\/upvalue.my\/demo\/shmah\"],\"url\":\"https:\/\/upvalue.my\/demo\/shmah\/author\/webmaster\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Intangible Assets - Accountancy Firm Johor Bahru (JB), Corporate Secretarial Adda Heights, Payroll Outsourcing Malaysia ~ SH MAH &amp; ASSOCIATES","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/upvalue.my\/demo\/shmah\/intangible-assets\/","og_locale":"en_US","og_type":"article","og_title":"Intangible Assets - Accountancy Firm Johor Bahru (JB), Corporate Secretarial Adda Heights, Payroll Outsourcing Malaysia ~ SH MAH &amp; ASSOCIATES","og_description":"Intangible Assets 1.&nbsp; What are intangible assets?@Intangible assets are identifiable non-monetary assets without physical form.@Their existence is recorded through legal documents.@The company has control over these assets.@They are expected to generate economic benefits in the future. 2.&nbsp;The company&#8217;s intangible assets include: A.&nbsp;Patent &#8211; A proprietary right granted to the inventor or creator of an invention [&hellip;]","og_url":"https:\/\/upvalue.my\/demo\/shmah\/intangible-assets\/","og_site_name":"Accountancy Firm Johor Bahru (JB), Corporate Secretarial Adda Heights, Payroll Outsourcing Malaysia ~ SH MAH &amp; ASSOCIATES","article_published_time":"2026-01-09T03:51:59+00:00","article_modified_time":"2026-01-20T05:22:32+00:00","og_image":[{"width":940,"height":788,"url":"https:\/\/upvalue.my\/demo\/shmah\/wp-content\/uploads\/2026\/01\/intangible.webp","type":"image\/webp"}],"author":"webmaster","twitter_card":"summary_large_image","twitter_misc":{"Written by":"webmaster","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/upvalue.my\/demo\/shmah\/intangible-assets\/#article","isPartOf":{"@id":"https:\/\/upvalue.my\/demo\/shmah\/intangible-assets\/"},"author":{"name":"webmaster","@id":"https:\/\/upvalue.my\/demo\/shmah\/#\/schema\/person\/f22d1621c1c21c206bd42da5e358c7d4"},"headline":"Intangible Assets","datePublished":"2026-01-09T03:51:59+00:00","dateModified":"2026-01-20T05:22:32+00:00","mainEntityOfPage":{"@id":"https:\/\/upvalue.my\/demo\/shmah\/intangible-assets\/"},"wordCount":316,"commentCount":0,"publisher":{"@id":"https:\/\/upvalue.my\/demo\/shmah\/#organization"},"image":{"@id":"https:\/\/upvalue.my\/demo\/shmah\/intangible-assets\/#primaryimage"},"thumbnailUrl":"https:\/\/upvalue.my\/demo\/shmah\/wp-content\/uploads\/2026\/01\/intangible.webp","articleSection":["Accounting Knowledge","View All"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/upvalue.my\/demo\/shmah\/intangible-assets\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/upvalue.my\/demo\/shmah\/intangible-assets\/","url":"https:\/\/upvalue.my\/demo\/shmah\/intangible-assets\/","name":"Intangible Assets - Accountancy Firm Johor Bahru (JB), Corporate Secretarial Adda Heights, Payroll Outsourcing Malaysia ~ SH MAH &amp; ASSOCIATES","isPartOf":{"@id":"https:\/\/upvalue.my\/demo\/shmah\/#website"},"primaryImageOfPage":{"@id":"https:\/\/upvalue.my\/demo\/shmah\/intangible-assets\/#primaryimage"},"image":{"@id":"https:\/\/upvalue.my\/demo\/shmah\/intangible-assets\/#primaryimage"},"thumbnailUrl":"https:\/\/upvalue.my\/demo\/shmah\/wp-content\/uploads\/2026\/01\/intangible.webp","datePublished":"2026-01-09T03:51:59+00:00","dateModified":"2026-01-20T05:22:32+00:00","breadcrumb":{"@id":"https:\/\/upvalue.my\/demo\/shmah\/intangible-assets\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/upvalue.my\/demo\/shmah\/intangible-assets\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/upvalue.my\/demo\/shmah\/intangible-assets\/#primaryimage","url":"https:\/\/upvalue.my\/demo\/shmah\/wp-content\/uploads\/2026\/01\/intangible.webp","contentUrl":"https:\/\/upvalue.my\/demo\/shmah\/wp-content\/uploads\/2026\/01\/intangible.webp","width":940,"height":788},{"@type":"BreadcrumbList","@id":"https:\/\/upvalue.my\/demo\/shmah\/intangible-assets\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/upvalue.my\/demo\/shmah\/"},{"@type":"ListItem","position":2,"name":"Accounting Knowledge","item":"https:\/\/upvalue.my\/demo\/shmah\/category\/accounting-knowledge\/"},{"@type":"ListItem","position":3,"name":"Intangible Assets"}]},{"@type":"WebSite","@id":"https:\/\/upvalue.my\/demo\/shmah\/#website","url":"https:\/\/upvalue.my\/demo\/shmah\/","name":"Accountancy Firm Johor Bahru (JB), Corporate Secretarial Adda Heights, Payroll Outsourcing Malaysia ~ SH MAH & ASSOCIATES","description":"","publisher":{"@id":"https:\/\/upvalue.my\/demo\/shmah\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/upvalue.my\/demo\/shmah\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/upvalue.my\/demo\/shmah\/#organization","name":"Accountancy Firm Johor Bahru (JB), Corporate Secretarial Adda Heights, Payroll Outsourcing Malaysia ~ SH MAH & ASSOCIATES","url":"https:\/\/upvalue.my\/demo\/shmah\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/upvalue.my\/demo\/shmah\/#\/schema\/logo\/image\/","url":"https:\/\/upvalue.my\/demo\/shmah\/wp-content\/uploads\/2026\/01\/cropped-1700290787300x300-logo.png","contentUrl":"https:\/\/upvalue.my\/demo\/shmah\/wp-content\/uploads\/2026\/01\/cropped-1700290787300x300-logo.png","width":300,"height":171,"caption":"Accountancy Firm Johor Bahru (JB), Corporate Secretarial Adda Heights, Payroll Outsourcing Malaysia ~ SH MAH & ASSOCIATES"},"image":{"@id":"https:\/\/upvalue.my\/demo\/shmah\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/upvalue.my\/demo\/shmah\/#\/schema\/person\/f22d1621c1c21c206bd42da5e358c7d4","name":"webmaster","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/upvalue.my\/demo\/shmah\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/46831214c7af8703315f965aa28633f274cd5a8fe5f99bdfd18ce1ae683e8479?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/46831214c7af8703315f965aa28633f274cd5a8fe5f99bdfd18ce1ae683e8479?s=96&d=mm&r=g","caption":"webmaster"},"sameAs":["https:\/\/upvalue.my\/demo\/shmah"],"url":"https:\/\/upvalue.my\/demo\/shmah\/author\/webmaster\/"}]}},"_links":{"self":[{"href":"https:\/\/upvalue.my\/demo\/shmah\/wp-json\/wp\/v2\/posts\/581","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/upvalue.my\/demo\/shmah\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/upvalue.my\/demo\/shmah\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/upvalue.my\/demo\/shmah\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/upvalue.my\/demo\/shmah\/wp-json\/wp\/v2\/comments?post=581"}],"version-history":[{"count":2,"href":"https:\/\/upvalue.my\/demo\/shmah\/wp-json\/wp\/v2\/posts\/581\/revisions"}],"predecessor-version":[{"id":2763,"href":"https:\/\/upvalue.my\/demo\/shmah\/wp-json\/wp\/v2\/posts\/581\/revisions\/2763"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/upvalue.my\/demo\/shmah\/wp-json\/wp\/v2\/media\/582"}],"wp:attachment":[{"href":"https:\/\/upvalue.my\/demo\/shmah\/wp-json\/wp\/v2\/media?parent=581"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/upvalue.my\/demo\/shmah\/wp-json\/wp\/v2\/categories?post=581"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/upvalue.my\/demo\/shmah\/wp-json\/wp\/v2\/tags?post=581"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}